DOWNLOAD News Apple acquires book analytics company BookLamp IOS IPHONE IPAD
NEW DELHI: It appears that Apple has quietly acquired Idaho(US)-based company BookLamp, a startup that develops book analytics and recommendations services.
The acquisition, which was first reported by TechCrunch, has been confirmed by Apple with its usual boilerplate statement.
"Apple buys smaller technology companies from time to time, and we generally do not discuss our purpose or plans," the Cupertino giant said.
BookLamps did not confirm the acquisition. However, it had posted a statement on its website in April saying that the service will not be available any longer as the "company evolves its mission." It's possible that the acquisition deal was inked earlier in the year.
TechCrunch cites a separate source to report that Apple bought BookLamp's employees and technology for a price that falls between $10million and $15 million.
BookLamp had earlier developed the Book Genome Project, a platform that allowed users to find book suggestions on the basis of natural language analysis of other book titles.
Apple is known to acquire smaller companies and integrate their technology and people with its existing products. It's likely that Apple will leverage BookLamp's recommendations and analytics engine with its iBooks e-book service.
Last year, Amazon had also acquired book lovers social network Goodreads and had integrated it with its Kindle e-books service.
This story was originally published on indiatimes.com
DOWNLOAD News Apple acquires book analytics company BookLamp IOS IPHONE IPAD
DOWNLOAD News Apple acquires book analytics company BookLamp IOS IPHONE IPAD
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